Commitment to quality by seeking to adopt and apply the principles of total quality management in all of the company so as to achieve the wishes of customers.

Permanent effort to provide products and a variety of high quality and international specifications required by continuous investment in personnel and technology.

Staying at spreading awareness among workers and directing them appropriately to increase their awareness that development and continuous improvement in product quality and service support him are the responsibility of every one of them.

Work on providing the necessary infrastructure and appropriate working conditions and continuous training and moral support for all workers in the company so as to raise efficiency, reduce costs and increase productivity.

Work to develop and consolidate the relationship between the company, customers, suppliers and creating an atmosphere of mutual confidence among them so as to ensure the opening of new markets for companies locally and globally.